Successful design is driven by a creative process that promotes a collaboration between myself & my client. This process is key to discover, create and deliver fabulous projects on-time and on-budget. Here is the process I use for designing logos.
Client Consultation: I begin each logo project with a conversation to gather the details we’ll need to get started. There will be a series of questions in order for me to get to know you, your company and your goals. The details of this conversation will be assembled into a design brief that will keep us on track through the process.
Research and Reference: Next, I’ll dig into a research phase focused on your industry, the history and the competitors. After I have an understanding of your industry and using the details gathered for the design brief, I will start to focus on researching logo designs that have been successful along with current styles and trends that relate to your industry. This helps me to understand how to make your logo competitive while aligning with your business goals.
After I have solid concepts, I’ll head to the computer for digital implementation to prepare them for your review. Before I send any concepts out, I evaluate my designs by considering the following:
• Do the logo concepts meet the client’s objectives?
• Do they communicate to the targeted audience?
• Are they legible and will they reproduce easily on a wide variety of materials?
Presentation: The moment you’ve waited for! I’ll present multiple concepts during our presentation meeting. Not local? No problem! I am able to meet with you via Skype or the phone to review your concepts together. During this time, we’ll discuss your likes and dis-likes along with outline next steps.
Revision Requests: In the conclusion of our presentation meeting, we’ll discuss any requested revisions and I will provide revised concepts until the perfect design is finalized and is exactly what you want.
File Delivery: Upon approval of your final logo choice, I’ll prepare a logo folder. Included will be several versions of your logo for all types of uses like print, web and collateral. You’ll receive color versions along with black and white versions. I’ll also provide you with a logo use guide for quick reference.
Celebrate: Have a glass of wine, a hand-crafted beer, eat chocolate and celebrate your beautiful new logo! Of course, this is only my suggestion.
Implementation: Now that you’ve got a logo you’re proud of, you’ll need to develop additional items to support your brand. We can do this together, it’s fun!