I am really enjoying checking my mail box to find all of the holiday direct mail pieces. I will have to admit that I love paper and the printed goods more than the average person. I also tend to respond to direct mail with a purchase more than the emails I receive, but that is just me. We all have people and brands we admire, who influence our thoughts, and that we feel just get things right. I thought it might be fun to give you a look inside my mind and share those that influence me.
Thanks to direct mail, today I’ll share a piece I received from Bath and Body Works. Receiving this piece also confirmed a suspicion I had of a new trend moving forward of pop-ups. This is the second pop-up piece I’ve received this season. The first was from Victoria Secret.
Why I love this piece strategically: A fitting call to action on every page, holiday cheer, creative photography, the coupons are for 2 different dates which extend the life of this mailer’s relevance.