You put your energy and resources into a logo that is perfect for your business. Now what? Caring for your new logo takes the same sort of TLC you used to obtain it.
Think of all they ways your logo will represent your business.
- Do you have employees who will wear t-shirts featuring your logo?
If so, you’ll want to make sure you have the correct file to send to the tshirt vendor in order to get the best quality product. Your logo designer will be able to provide this to you.
- Will you create promotional materials like pens, notepads, calendars or magnets?
Depending on the product, the logo requirements will change. A pen may need an all white, single color logo while a notepad will be able to feature a full color logo. Understanding when to use the right version is very important.
- Will you feature your logo on your website?
I think that is an obvious answer. What may not be obvious is to feature your logo on every page. This might require some careful crafting to use different logo versions like a horizontal instead of vertical logo.
- Will you have a social media presence?
It is important for a business to be social. You might also consider using a “logo bug” to represent your brand if your logo is too large. For example, Target has an icon with their brand type. They can easily use their target icon in place of their logo type to build brand recognition.
As long as you remain respectful to the value and importance that your logo holds in relation to your business, you’ll be able to apply your logo to your marketing efforts with no problem.
If you have questions regarding logo application, give me a shout.