Many hands have been busy during the creation of this brand and product! Sweet Pea Soy is a great example of how simplifying and staying focused can still create a strong brand for the budget conscious entrepreneurs out there. When I first started this project, it was clear by the end of our kick off meeting that this brand needed to have its own look that could also help save money on the production side. This is where a bit of production experience in my earlier years came in handy! Since I knew there were some product pricing stresses on the back end, along with a few restrictions for imprints, I created a simple and elegant mark to help ease the pressure.
The benefit of this direction is that it allows variation. As the seasons of candle scents change, the single color imprint on the logo mark could also easily change and remain legible and recognizable.
These products will mainly be sold in boutique craft fairs, small gift shops and through partnerships with real estate agents so the gift bag also needed room to have variations. While keeping the logo in black, the bag colors are able to change within the brand’s color palette. This kept a single imprint and imprint color with the manufacture while being able to receive an assortment of gift bag colors in return.
If you find yourself looking for similar solutions for your business, lets chat!