You must think of your logo as the public face to your business. Much like you think of your own personal appearance and how you like to present yourself.
Has your business morphed into something more or something less than where you started? Does your logo reflect that change? Think of your logo as a mark that can support the future of your business, not the past.
Have you been in business for a long time and employed the same logo that entire time?
A logo designed 10+ years ago doesn’t have the strength as logos designed today with current trends to adapt to all the needs and requirements of many businesses to include social media.
•You’ll need a logo you can size up and down and have it remain clear and readable.
•Sometimes you’ll need to create an icon to support your logo
Too much going on in your logo?
Do you have gradients, several fonts, outdated colors, clip art, conflicting styles, or simply too much happening in your logo?
Move towards simplicity. Help your customer be able to take in your logo quickly and build a recognizable mark for your business, not one that makes them look away.
Do you cringe when you see your competitor’s logo in a jealous way?
If you have a reaction to your competition’s logo that has a hint of jealousy in it for having a better, stronger mark, why are you letting that happen? You need to feel confident and proud of your logo because that means you are confident and proud of your business. That is always a great indicator that a change is necessary.