Many times I’ve found myself reviewing existing designs clients will send over before starting a project. In this moment, I’m receiving the design from my client to build off of for a new project. There are times when I find myself opening the files to review it and once I have it open all I can see is missed opportunity. Honestly, my design mind has moment to panic. I think about how I can make the new project request work within all of the existing materials I know they’ve worked so hard to obtain and create. I know I can create something that will be level with the items they sent me but it won’t do any of us any good. It won’t sell more for you and it won’t represent my business well. What I really know is that I can create something that will work better. What do I do now?
I feel it is my job as creative to serve up some honest constructive criticism.
I’m always very cautious on how I go about providing my feedback as I don’t want to step on toes. All I’m looking to do is make this black and white and set the personal attachments aside. From there, it is up to my client to make some serious decisions about where they are headed.
I typically will create a mood board that includes the artwork and/or logo sent over and I fill up the board with inspiration for a vision of where it could go. I do this because it is a great way to communicate visual thoughts that otherwise can’t be expressed in words. I include notes regarding strategy, possible action items and an explanation on some of the “why” on the board.
I can tell you that I’ve been able to really open up eyes doing this and it is very effective to help widen your vision. It is also something I really enjoy doing because it involves such creative thinking and sometimes can be quite a fun challenge to shift the direction.
Are you wondering what kind of feedback I can provide you with? Are you curious about where you can strengthen your visual appearance?
I’m offering over 50% off my Brand Exploration service. Today through November 15th, 2014.
Not sure where you need your brand to head? Let me help you define a direction through development of a mood board. We’ll discuss your business, your target market and your developing brand. Then, I will work to gather inspirational images, fonts, colors, design styles to be used to influence and shape your brand. The idea being that anything we design could be placed within the mood board and it would fit in. The value in doing this ensures your supporting pieces beyond a logo all have the same brand feel.