There are so many things on a technical list of what you want for your website like a contact form, social media links, or a photo gallery. Have you spent the time thinking about the “why” behind these needs on your list? Why- your customer cares that you are on Facebook, why- your customer cares about your slide show of images. It is a good mindset to have as you plan out your website.
Something I like to know when starting a project is what made you decide to start this project in the first place. If I can understand what happened or what changed in your business to need a new website (we’ll stick with that example, but it could be anything) then I can better design to meet that need. Sometimes it isn’t just for more customers. Sometimes, it has more to do with customers not understanding the width of the product line or services. Sometimes, a project is developed out of the realization of not reflecting the right image.
Whatever the reason, it is so important to discover the “why” in order to make sure the results will be of value for you.