I’ve been dealing with a rash of hard working, business growing individuals like yourself who have been working with a designer that hasn’t satisfied them or their expectations. I’ve had three conversations in the past week from prospects I had previously provided quotes for but was not hired due to going another direction.The reason stated was cost, that they’ve chosen another designer who was less expensive. That is fine. It is a part of business and I am confident in the value I provide for my rates and don’t budge. What breaks my heart is when that same prospect comes back to me. It is a dreaded phone call for me as designer to answer. I’ll explain.
- Ask about their process. For logos, how will they get to understand your brand, your expectations, your style? They may not and just throw some things together and then you are left sifting and picking. You don’t want to pick, you want to collaborate!
- If a designer provides you too many options, it is a flag. For logos, I only provide 3 concepts for review. Even though behind the presentation I may have designed up to 10 and narrowed it down for you. I sifted, I picked, I presented. I did this for you in my process with your brand and goals in mind to best pick concepts that would work and support your business. If you’re receiving several concepts you may think you’ve gotten a bargain. However, it opens up the door far too wide and you lose the concentration needed to finalize a direction.
- Talk to them. Email, phone, however you decide. The conversation you have should leave you feeling confident that they know how to direct you through your design process. Often I hear that people don’t know what direction to go. If that is you, ask how the designer will help you discover your direction. Don’t assume they will.
- Boils down to experience. You could very well get a fabulous designer at a low price point. Most of the time, these individuals are moonlighting or building a portfolio fresh out of school, even in another country. Other times, they are turning designs more concerned to turn profit instead of building a relationship.