Be Brightly Branded

Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.

Brand Audit

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brand audit

If you can’t identify and articulate the problem you face, it is a good sign that you need additional help. One of my favorite things to do for businesses is to do a brand audit. Hang in here with me, you’ll see the value once I explain.
Think of how many things you put out there for your business. On a simple level you might have a combination of your logo, business card, website and a direct mail piece. When is the last time you put all those things directly in front of your nose to critique? Have you ever taken a step back to look at the entire picture instead of the piece that you’ve got to get out and get off your list? If this is you constantly, know that you aren’t alone. Many of my clients have this struggle. This can be a great pat on the back experience for some businesses and for others it can be quite sobering.

When you lay everything you’ve got together, on the table in front of you to review at once, things are going to jump out. You might notice that you sporadically use your logo the same, that your fonts are all over the board, that your images all have a different look and feel. This is when you start seeing opportunity! Create a plan to start tackling and pull in the ropes.

Streamline, be consistent, make things cohesive. You’ll be rewarded in your brand.

If you find yourself proud and happy with how things are all on the same page then you’ve got a chance to brainstorm on how to take things to the next level. Sorry if you thought I was going to say you could kick back! You can take the time to decide what has worked and what isn’t working. Look for your next branding opportunity.

Branding is constant work and it pays you back by setting you apart from your competition when you continue to be top of mind for continuously caring for the brand you have made.

If you are interested in a brand audit, give me a shout. I’d love to provide you some great feedback on where to go and how to do it!

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