When you lay everything you’ve got together, on the table in front of you to review at once, things are going to jump out. You might notice that you sporadically use your logo the same, that your fonts are all over the board, that your images all have a different look and feel. This is when you start seeing opportunity! Create a plan to start tackling and pull in the ropes.
If you find yourself proud and happy with how things are all on the same page then you’ve got a chance to brainstorm on how to take things to the next level. Sorry if you thought I was going to say you could kick back! You can take the time to decide what has worked and what isn’t working. Look for your next branding opportunity.
Branding is constant work and it pays you back by setting you apart from your competition when you continue to be top of mind for continuously caring for the brand you have made.
If you are interested in a brand audit, give me a shout. I’d love to provide you some great feedback on where to go and how to do it!