Sometimes as a small business owner it is so hard to believe that your marketing investment will pay you back until you hear it straight from the horse’s mouth. My real estate branding client recently shared with me that she uncovered with a prospective listing that she was hesitant to list with her and when she worked through digging to the source of her client’s concern, she discovered that her client simply didn’t want her listing sign in her yard because she didn’t like the way it looked. How much would that cost your business in comparison to investing in your brand?Could you imagine losing a listing over your listing sign’s design? What a gift that feedback was to hear for my client as a small business owner. We had already started working on a re-brand so I will be providing a shiny new design that will properly reflect the client she serves.
The great thing about re-branding is that you’ll be able to put all those feelings to rest if you’ve been self conscious about your current designs. You’ll be so proud and excited to show your new brand off that it will all translate into confidence that your prospects will pick up on and want to hop on board in your care as it is reflected in your representation.
I’m happy to review all your marketing materials and offer suggestions to improve your brand, where to start or even implement a re-brand. Take the leap.