This brand in the making is a result of good collaboration between client and designer. My client had so many good thoughts swirling through her mind about how she wanted her brand to come together, specifically her logo. As a brand designer, I am aware that too many ideas can also be harmful. It is often responsible for stopping progress in its tracks! I was able to lead her through all her thoughts competing and changing in her mind through our process and funnel them down into the simple form unveiling a strong mark perfectly suited for her growing business.
My client started out by sending me pictures of her ranch and wanted to pull elements she loved about her home to wrap up into a logo. The leading ideas were a tree on her property, her sweet dog that holds her heart and her love for bees which is also a driver of her business. We agreed to incorporate all of those things into her brand to build the story but not the logo.
This logo is a nod to the tree on her property and the reference to bees shapes the tree. Getting down to this clear and focused logo took some work that has paid off. This is a beautiful logo that scales well to the smallest of size to the largest of size. It can be easily reversed in color, support several color versions and apply to a wide assortment of offerings within her business. You can also see that because we were able to keep this simpler in shape, it applies so well to special finishes like the emboss picture above, die cuts and more!
Way to go, Just Right Ranch! I can’t wait to see this brand take root.
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