Be Brightly Branded

Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


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Trade Show Prep :: Plan On It

Maybe it is your first or maybe this one of many but that doesn’t change the importance of organizing your trade show to result in a successful outcome. Here are some tips and things to think about as you begin to plan for your trade show.

trade show prep

  • Is your branding on target? Give your brand a pulse check and find out if it is working as hard for you as you think it is. It needs to be consistent, strong and talk to your market. Here is a link to a handy worksheet to help you discover where to improve your brand.
  • Little fish in the big sea? Don’t let that stop you from putting together a beautiful display booth. When you set up that day you want to feel confident of your space so that it will translate in your body language as you engage with those eager to meet you.
  • Thinking of a brand refresh? Do it before your expo and make sure your new brand is reflected in every piece you have so that you get the most impact out of your new roll out and continue to build upon your brand recognition value. (Don’t use your old business cards if you have a brand new booth reflective of other design.
  • Don’t forget your follow up. A large focus of an expo is gathering contacts. This is how you can increase your ROI on participating. What is the best way to get back in touch with your contacts post show? Email list, direct mail, promotional offers, open house invitation? Plan on a post show campaign to keep those contacts close for conversion.

With so many things to think about, don’t push it off too long. Trade show prep can be a lenghty process when you have to pull so many pieces together like content, design, production schedules, shipping, travel. Lets work together on creating a plan to get your pieces completed and ready without added stress of a time crunch. Email me to chat about your needs for your upcoming tradeshow.

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How To Speak Visually

MOOD BOARD DESIGN

I often hear from clients that they are having a hard time telling me what it is that they have in their head for their expectations on visual outcome. It can quickly become frustrating when you are trying to tell your designer in words and have it come out off target when translated visually. So what do you do?

Mood boards are magic, I promise. Take a look at this post in the archives to learn more about what a mood board is.

When you are having a hard time putting your thoughts into words to tell anyone, even your business partner then you need to take a different approach. Spend time gathering images off the internet that you’ve loved. Save those postcards you’ve gotten in the mail that made sense, take note of copy you enjoyed because it sounded great, pull those color swatches in the paint store because it is the perfect coral for your logo. Do all these things and compile them into a single image that you can look at and really see how all of these things you love visually work together once they are living in the same space together.

Once you have it all together, you may find that your love for glitter doesn’t belong in your brand, or you’ll find that it absolutely does. Visual clarity and focus will start to form. Take the time to do this and if you don’t have the interest to do this yourself, I can do it for you! Email me and we’ll start to pull it together.

Once you have a visual mood board it will be helpful for any designer that you choose to move forward with. A lot of things with design can’t be translated with words and so compiling a bunch of images together to do so proves very helpful on both sides with getting you up and running quicker and easier.


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Do You Know How To Measure Marketing Success?

marketing successHave you ever struggled to know if a campaign has worked for you? Do you struggle to figure out where your clients come from? These are important things to know and define for your business. Here are a few ways you can track your marketing efforts:

  • Google Analytics: Make sure it is installed properly so you are able to track links that you put out into the world and then be able to review their success.
  • Direct Mail: Use a unique URL that you ask recipients to visit to learn more or get special offer. Track that URL to see how many people followed your call to action.
  • Location Based Brochures: Use a specific phone number on the brochure that is only listed on that specific brochure offering, track those calls.
  • Offer Codes: Vary your special offer codes in order to track where the most uses are coming from to help better plan future campaigns.
  • Ask! Sometimes the hardest thing to do is simply ask where they heard about you, your business or your service. After you ask, you might find you can follow up with a referring outlet and thank them for their word of mouth and offer continued incentives for referrals.

Where you are putting your effort, make sure to put your attention into making sure you can track it.


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Realtors, Are You Missing Out On A Great Marketing Impact?

With my family’s recent move, I was handed a beautiful box with a belly band and inside was our beautiful keys on a sweet key chain. All one cares about in the huge hurdles of moving is getting those tiny little keys. This was our first time buying a brand new house so it was the first time getting a gift like that. It made me realize that no matter new or old, a house is huge gift and I wondered why every key before wasn’t presented this way. I may have been swayed by my love for package design but I don’t think my feeling was far off. I posted that picture on my personal social media feeds. What a great marketing opportunity with little investment and big pay off. Previously, I’ve been handed a key or picked it up in a plain white envelope.

Brands really gain momentum when you can make people feel and good feelings and get excited about something. Think about your delivery to your clients if you are handing over something tangible, why not brand it? I’ve got all these ideas circulating in my head now about custom boxes for realtors, special cards that have the key inside, a beautiful hang tag tied to the key with a red bow…pair some great design with your name and logo for an under the radar approach and free marketing, when your client potentially does the same as I did and posts a picture to social media. I’m looking for a realtor who wants to create some custom key packing, email me if you are interested!

keybox


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Uncovering Your Prospect’s Concerns to Seal The Deal

horses-mouth
Sometimes as a small business owner it is so hard to believe that your marketing investment will pay you back until you hear it straight from the horse’s mouth. My real estate branding client recently shared with me that she uncovered with a prospective listing that she was hesitant to list with her and when she worked through digging to the source of her client’s concern, she discovered that her client simply didn’t want her listing sign in her yard because she didn’t like the way it looked. How much would that cost your business in comparison to investing in your brand?Could you imagine losing a listing over your listing sign’s design? What a gift that feedback was to hear for my client as a small business owner. We had already started working on a re-brand so I will be providing a shiny new design that will properly reflect the client she serves.

The great thing about re-branding is that you’ll be able to put all those feelings to rest if you’ve been self conscious about your current designs. You’ll be so proud and excited to show your new brand off that it will all translate into confidence that your prospects will pick up on and want to hop on board in your care as it is reflected in your representation.
I’m happy to review all your marketing materials and offer suggestions to improve your brand, where to start or even implement a re-brand. Take the leap.


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Bitesize Marketing Tips

bitesize-marketingFriday is here and I’ve got a few simple tips to share that are common things I run into from time to time with start-ups that might be handy tidbits if you are just dipping your toes into this whole crazy marketing world.
  • You are not able to use save images you find on the internet at your leisure, you’ll need to purchase stock art to avoid copyright infringement.
  • Make sure your logo works in black and white to ensure it will be able to display across several mediums and scale in size properly.
  • Comic Sans font is frowned upon in the design community 🙂
  • If you lay all your pieces out in front of you, they should all have the same feeling for brand consistency.