Be Brightly Branded

Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


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Brand Audit

brand audit

If you can’t identify and articulate the problem you face, it is a good sign that you need additional help. One of my favorite things to do for businesses is to do a brand audit. Hang in here with me, you’ll see the value once I explain.
Think of how many things you put out there for your business. On a simple level you might have a combination of your logo, business card, website and a direct mail piece. When is the last time you put all those things directly in front of your nose to critique? Have you ever taken a step back to look at the entire picture instead of the piece that you’ve got to get out and get off your list? If this is you constantly, know that you aren’t alone. Many of my clients have this struggle. This can be a great pat on the back experience for some businesses and for others it can be quite sobering.

When you lay everything you’ve got together, on the table in front of you to review at once, things are going to jump out. You might notice that you sporadically use your logo the same, that your fonts are all over the board, that your images all have a different look and feel. This is when you start seeing opportunity! Create a plan to start tackling and pull in the ropes.

Streamline, be consistent, make things cohesive. You’ll be rewarded in your brand.

If you find yourself proud and happy with how things are all on the same page then you’ve got a chance to brainstorm on how to take things to the next level. Sorry if you thought I was going to say you could kick back! You can take the time to decide what has worked and what isn’t working. Look for your next branding opportunity.

Branding is constant work and it pays you back by setting you apart from your competition when you continue to be top of mind for continuously caring for the brand you have made.

If you are interested in a brand audit, give me a shout. I’d love to provide you some great feedback on where to go and how to do it!


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Real Estate Branding

Reflecting on this year, some of my favorite projects have been those within the Real Estate industry. I appreciate this market’s understanding and desire for quality design and the impact that quality visuals make. This client is up to some great things in Seattle! We continue to work on designing pieces to support their beautiful brand. Here is a look at some of the pieces we’ve put together.

(Below: Poster, Flyer, Signage, Presentation Folder)

Poster design

flyer design

Sandwich Board Advertising_2

folder design

Fun stuff!

Follow me on Instagram!


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“All I Need Is A Great Designer”

I recently consulted a small business owner who was feeling a bit defeated by their marketing efforts. They told me all they needed was a Graphic Designer with a punch. He wanted to hear his friends and colleagues rave about his business’s designs and for them to gain buzz. He told me, “All I need is a Graphic Designer.”

Some might agree but I strongly disagree. There is a sea full of designers out there who will kick back a design to you and at various price points. These designs could make your family and colleagues smile but what is the point of that? Who cares what they think? (Okay, we do but we shouldn’t put them as number one)

We want to see a response to your marketing efforts from your target market. Those who will be engaging with your business and helping to grow it as you convert them to your customer.

Unless you’ve done the hard part of uncovering your target market, outlined your goal and defined a clear call to action then you won’t be able to feel the love. I’m telling you that great design alone isn’t the answer. It is always a collaboration.

Want to collaborate with me?  I’d love to talk to you about your current road blocks and suggest ways for you to get around them.


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Recharge!

setting sail

I’m heading out today on an adventure! I’ll return November 11th. Normally, I take my laptop with me each trip or vacation but not this time! My husband and I are going on a cruise and since internet and phone service will be hit or miss I figured it is best to leave it behind. Plus it will force me to truly disconnect and recharge my batteries.

 

I look forward to returning and hitting the ground running. I sincerely love my job and the opportunity I have every day to be creative and help businesses grow!

 


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Are You Ready To Hear Design Criticism About Your Business?

Many times I’ve found myself reviewing existing designs clients will send over before starting a project. In this moment, I’m receiving the design from my client to build off of for a new project. There are times  when I find myself opening the files to review it and once I have it open all I can see is missed opportunity. Honestly, my design mind has moment to panic. I think about how I can make the new project request work within all of the existing materials I know they’ve worked so hard to obtain and create. I know I can create something that will be level with the items they sent me but it won’t do any of us any good.  It won’t sell more for you and it won’t represent my business well. What I really know is that I can create something that will work better. What do I do now?

I feel it is my job as creative to serve up some honest constructive criticism.

I’m always very cautious on how I go about providing my feedback as I don’t want to step on toes. All I’m looking to do is make this black and white and set the personal attachments aside. From there, it is up to my client to make some serious decisions about where they are headed.

I typically will create a mood board that includes the artwork and/or logo sent over and I fill up the board with inspiration for a vision of where it could go. I do this because it is a great way to communicate visual thoughts that otherwise can’t be expressed in words. I include notes regarding strategy, possible action items and an explanation on some of the “why” on the board.

I can tell you that I’ve been able to really open up eyes doing this and it is very effective to help widen your vision. It is also something I really enjoy doing because it involves such creative thinking and sometimes can be quite a fun challenge to shift the direction.

Are you wondering what kind of feedback I can provide you with? Are you curious about where you can strengthen your visual appearance?

I’m offering over 50% off my Brand Exploration service. Today through November 15th, 2014. 

Brand Exploration $175   now  $75

Not sure where you need your brand to head? Let me help you define a direction through development of a mood board. We’ll discuss your business, your target market and your developing brand. Then, I will work to gather inspirational images, fonts, colors, design styles to be used to influence and shape your brand. The idea being that anything we design could be placed within the mood board and it would fit in. The value in doing this ensures your supporting pieces beyond a logo all have the same brand feel.

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