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Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


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How To Speak Visually

MOOD BOARD DESIGN

I often hear from clients that they are having a hard time telling me what it is that they have in their head for their expectations on visual outcome. It can quickly become frustrating when you are trying to tell your designer in words and have it come out off target when translated visually. So what do you do?

Mood boards are magic, I promise. Take a look at this post in the archives to learn more about what a mood board is.

When you are having a hard time putting your thoughts into words to tell anyone, even your business partner then you need to take a different approach. Spend time gathering images off the internet that you’ve loved. Save those postcards you’ve gotten in the mail that made sense, take note of copy you enjoyed because it sounded great, pull those color swatches in the paint store because it is the perfect coral for your logo. Do all these things and compile them into a single image that you can look at and really see how all of these things you love visually work together once they are living in the same space together.

Once you have it all together, you may find that your love for glitter doesn’t belong in your brand, or you’ll find that it absolutely does. Visual clarity and focus will start to form. Take the time to do this and if you don’t have the interest to do this yourself, I can do it for you! Email me and we’ll start to pull it together.

Once you have a visual mood board it will be helpful for any designer that you choose to move forward with. A lot of things with design can’t be translated with words and so compiling a bunch of images together to do so proves very helpful on both sides with getting you up and running quicker and easier.


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Do You Know How To Measure Marketing Success?

marketing successHave you ever struggled to know if a campaign has worked for you? Do you struggle to figure out where your clients come from? These are important things to know and define for your business. Here are a few ways you can track your marketing efforts:

  • Google Analytics: Make sure it is installed properly so you are able to track links that you put out into the world and then be able to review their success.
  • Direct Mail: Use a unique URL that you ask recipients to visit to learn more or get special offer. Track that URL to see how many people followed your call to action.
  • Location Based Brochures: Use a specific phone number on the brochure that is only listed on that specific brochure offering, track those calls.
  • Offer Codes: Vary your special offer codes in order to track where the most uses are coming from to help better plan future campaigns.
  • Ask! Sometimes the hardest thing to do is simply ask where they heard about you, your business or your service. After you ask, you might find you can follow up with a referring outlet and thank them for their word of mouth and offer continued incentives for referrals.

Where you are putting your effort, make sure to put your attention into making sure you can track it.


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I’ve Been Published In Photoshop User Magazine!

I was so happy to be selected as a featured designer for a column in Photoshop User magazine. This is a national trade magazine and being recognized by my peers and fellow designers in this fashion is quite the honor.

This specific spread is a before and after of a flyer design for a daycare center. Often times clients come to me with designs they’ve been using for years but are now launching their business to the next level and so we partner together to create marketing pieces that promote the best of their business! Common discussions we have when we process leaving the old and branding the new often have to do with removing the clutter, the personal attachment, and allowing space for content to thrive.

Here are some pictures to share of my spread!

graphic designer branding expert published designer amie baker

I’m so honored to have been a part of this, thank you Photoshop User Magazine. Spoiler Alert! I’m being featured again!


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Do You Need A Website Or More Customers?

where to startWhen someone comes to me asking for a website, I know they are really might be asking is for more customers. It is my job to help connect those dots.

There are so many things on a technical list of what you want for your website like a contact form, social media links, or a photo gallery. Have you spent the time thinking about the “why” behind these needs on your list? Why- your customer cares that you are on Facebook, why- your customer cares about your slide show of images. It is a good mindset to have as you plan out your website.

Something I like to know when starting a project is what made you decide to start this project in the first place. If I can understand what happened or what changed in your business to need a new website (we’ll stick with that example, but it could be anything) then I can better design to meet that need. Sometimes it isn’t just for more customers. Sometimes, it has more to do with customers not understanding the width of the product line or services. Sometimes, a project is developed out of the realization of not reflecting the right image.

Whatever the reason, it is so important to discover the “why” in order to make sure the results will be of value for you.

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Logo Design: Grand Ridge

If you are local to Washington, there is a stunning new venue in town to host fabulous events! Introducing Grand Ridge Manor!

There is more in store for this brand as we continue to develop the website and supporting collateral.

The logo features inspiration from a landmark on the vast property of the venue. There is a large rock that is referenced in the outline of the top edge of the logo. The same rock is one that all will see when you enter the property. Earth tones were used to reflect the features of the property and to represent what makes it special.

I look forward to sharing more of this brand with you as it continues to develop!