Be Brightly Branded

Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


Leave a comment

How To Speak Visually

MOOD BOARD DESIGN

I often hear from clients that they are having a hard time telling me what it is that they have in their head for their expectations on visual outcome. It can quickly become frustrating when you are trying to tell your designer in words and have it come out off target when translated visually. So what do you do?

Mood boards are magic, I promise. Take a look at this post in the archives to learn more about what a mood board is.

When you are having a hard time putting your thoughts into words to tell anyone, even your business partner then you need to take a different approach. Spend time gathering images off the internet that you’ve loved. Save those postcards you’ve gotten in the mail that made sense, take note of copy you enjoyed because it sounded great, pull those color swatches in the paint store because it is the perfect coral for your logo. Do all these things and compile them into a single image that you can look at and really see how all of these things you love visually work together once they are living in the same space together.

Once you have it all together, you may find that your love for glitter doesn’t belong in your brand, or you’ll find that it absolutely does. Visual clarity and focus will start to form. Take the time to do this and if you don’t have the interest to do this yourself, I can do it for you! Email me and we’ll start to pull it together.

Once you have a visual mood board it will be helpful for any designer that you choose to move forward with. A lot of things with design can’t be translated with words and so compiling a bunch of images together to do so proves very helpful on both sides with getting you up and running quicker and easier.


Leave a comment

Do You Know How To Measure Marketing Success?

marketing successHave you ever struggled to know if a campaign has worked for you? Do you struggle to figure out where your clients come from? These are important things to know and define for your business. Here are a few ways you can track your marketing efforts:

  • Google Analytics: Make sure it is installed properly so you are able to track links that you put out into the world and then be able to review their success.
  • Direct Mail: Use a unique URL that you ask recipients to visit to learn more or get special offer. Track that URL to see how many people followed your call to action.
  • Location Based Brochures: Use a specific phone number on the brochure that is only listed on that specific brochure offering, track those calls.
  • Offer Codes: Vary your special offer codes in order to track where the most uses are coming from to help better plan future campaigns.
  • Ask! Sometimes the hardest thing to do is simply ask where they heard about you, your business or your service. After you ask, you might find you can follow up with a referring outlet and thank them for their word of mouth and offer continued incentives for referrals.

Where you are putting your effort, make sure to put your attention into making sure you can track it.


Leave a comment

Client Experience :: Secrets of Print Shops

With my recent move (more here), we’ve had to fill out countless warranty registration cards and mail them in. I filled them all out and let me tell you how frustrating it is to have to fill in the model number or other product specific information on those postcards when I know in my mind they could have done it for me. I’m talking about variable printing. A magical solution to printing a wide range of information within the same exact template. For example, those warranty cards could have been pre-filled in for me and only a couple were. These are the things that challenge my mind with my clients now to find ways I can make their lives easier by the use of print technology that isn’t widely known with small business owners.

In simple terms, it is magic, variable printing lets you control content that prints in one print run with several variances. Imagine having a product line that needs warranty cards returned and having them all come back legible for you and allows you to speed up processing time.

If you have 3 models, traditionally you’ll need to supply 3 print files if you are pre-filling data for each one.  That is 3 projects to manage. 3 email strings. 3 everything. Variable printing allows you to set fields within the design file to supply 1 file. You’ll accompany that file with a date file that holds the key on what to print where. That likely sounds more intimidating than it actually is so don’t let that fool you. You now have 1 project to manage, 1 email string, 1 everything. Your printer will even shrink wrap, pack and label the different versions for you. Even though it will take a bit more time upfront prepping a data file, it will save you so much time overall.

Give me a shout with questions about a project you have interest in for applying variable data and tips on how to make it work for you. Most commonly this process is best paired with direct mail, invitations, fundraiser marketing and sales presentations.

Here is a handy visual to break it down:

variable printing-01-01


Leave a comment

I’ve Been Published In Photoshop User Magazine!

I was so happy to be selected as a featured designer for a column in Photoshop User magazine. This is a national trade magazine and being recognized by my peers and fellow designers in this fashion is quite the honor.

This specific spread is a before and after of a flyer design for a daycare center. Often times clients come to me with designs they’ve been using for years but are now launching their business to the next level and so we partner together to create marketing pieces that promote the best of their business! Common discussions we have when we process leaving the old and branding the new often have to do with removing the clutter, the personal attachment, and allowing space for content to thrive.

Here are some pictures to share of my spread!

graphic designer branding expert published designer amie baker

I’m so honored to have been a part of this, thank you Photoshop User Magazine. Spoiler Alert! I’m being featured again!


Leave a comment

Do You Need A Website Or More Customers?

where to startWhen someone comes to me asking for a website, I know they are really might be asking is for more customers. It is my job to help connect those dots.

There are so many things on a technical list of what you want for your website like a contact form, social media links, or a photo gallery. Have you spent the time thinking about the “why” behind these needs on your list? Why- your customer cares that you are on Facebook, why- your customer cares about your slide show of images. It is a good mindset to have as you plan out your website.

Something I like to know when starting a project is what made you decide to start this project in the first place. If I can understand what happened or what changed in your business to need a new website (we’ll stick with that example, but it could be anything) then I can better design to meet that need. Sometimes it isn’t just for more customers. Sometimes, it has more to do with customers not understanding the width of the product line or services. Sometimes, a project is developed out of the realization of not reflecting the right image.

Whatever the reason, it is so important to discover the “why” in order to make sure the results will be of value for you.

Image


Leave a comment

No Doubt

I’m fresh off the high of the Seahawk’s win yesterday earning them a ticket straight back to the Super Bowl. (Yippee!) I was lucky enough to be at the game in person and I’m tell you, it was a stressful game to be at! There were all kinds of highs and lows along with attitudes and cheers. Once those last few minutes of the game were behind us and we sealed the deal, the energy in there was amazing. I can’t help but be inspired by Coach Pete and Russell Wilson. The attitude they demonstrate is admirable. I loved how after the game Russell spoke about how there was “no doubt” over and over. Even when it looked like a win was impossible, there was no doubt as he continued to trust in his team. As we know, they proved themselves.

I take this as a reminder how powerful our minds are to the outcome of our tasks at hand. If you don’t have your whole mind in whatever it is you are trying to do, you aren’t going to see the benefits you might otherwise expect. I challenge you this week to really put your mind to achieving something you’ve had on your list far too long. If it is too large of a task to accomplish in a week then I challenge you to take a step. Then, write down all the remaining steps needed in order to check that off your list. I’ve found that sometimes it is hardest just figuring out how to start on something that feels too overwhelming and once you just get started, it starts rolling and you might start wondering why you didn’t start sooner.

Share with me in the comments what you’re going to work on this week!

Sharing a pic from the game! I feel that because I wore my lucky green pants to the game, the power of the 12’s was even stronger!

1656281_10205969708580721_5429030417035370489_n