Be Brightly Branded

Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


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Be Authentic

During some client meetings and consulting sessions this past month, I have had a re-occurring conversation that I thought would be great to share on my blog.

My competitor is successful, I want to copy- but not copy what they are doing.

In life, we’ve all followed the thought of assuming people are better off than ourselves, in whatever way you measure your success. This same thing happens with branding your business. Part of the discovery process includes finding those that you admire, those that you don’t and define why you feel that way. This is something to do with great caution.
I’ll assume you all have the friend on Facebook who puts on a big show about their perfectly full of excitement life for all to see but we know there is more to it than that. They aren’t the ones posting about running late to an important meeting, a casual relaxing Friday night or how messy their home might be from trying to keep up. They are keeping up the show at all times. Brands can do that too.

I pull the reins back every time I hear a business owner in conversation with me about making their business card, their website, their mailer or whatever it may be look just like their competitors… but not to copy it. When I start to ask why, I start hearing assumptions about how successful they are so what they are doing is right. That may be true, but it might not be. Truth is, it takes a well rounded effort to succeed with your marketing being the driver. You’ll need to follow up, check in, close deals, provide supporting information and make sure your content on your marketing materials is turning your audience into a fan club for your brand.

Most importantly, you’ll need to be authentic. Don’t be afraid to be yourself.

bebrightlybranded


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I Love Paper

Paper is powerful. It is often an overlooked detail of a print project. There are many details involved in choosing the right paper. Gloss or no gloss? Textured or smooth? Bright or dull? When I stumbled upon the gorgeous paper options for Moo.com‘s Luxe business card line, I could hardly wait to send a design to print. After finalizing the fresh new design for my business cards, it was off to the press. I couldn’t be happier with them. They are thick and sturdy with an attention grabbing texture. My favorite part of all is the blue color that is layered in the paper itself. Here are some pictures of my business cards featuring the paper that stole my heart.

High five to these guys for the effort they put into their presentation. It was so fun to open their package and I really enjoyed discovering the extra details they included like seals, ribbons and quote cards. I’ve used other online printers and I can’t say I’ve ever been impressed until now.