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Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


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Do You Know How To Measure Marketing Success?

marketing successHave you ever struggled to know if a campaign has worked for you? Do you struggle to figure out where your clients come from? These are important things to know and define for your business. Here are a few ways you can track your marketing efforts:

  • Google Analytics: Make sure it is installed properly so you are able to track links that you put out into the world and then be able to review their success.
  • Direct Mail: Use a unique URL that you ask recipients to visit to learn more or get special offer. Track that URL to see how many people followed your call to action.
  • Location Based Brochures: Use a specific phone number on the brochure that is only listed on that specific brochure offering, track those calls.
  • Offer Codes: Vary your special offer codes in order to track where the most uses are coming from to help better plan future campaigns.
  • Ask! Sometimes the hardest thing to do is simply ask where they heard about you, your business or your service. After you ask, you might find you can follow up with a referring outlet and thank them for their word of mouth and offer continued incentives for referrals.

Where you are putting your effort, make sure to put your attention into making sure you can track it.


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Client Experience :: Secrets of Print Shops

With my recent move (more here), we’ve had to fill out countless warranty registration cards and mail them in. I filled them all out and let me tell you how frustrating it is to have to fill in the model number or other product specific information on those postcards when I know in my mind they could have done it for me. I’m talking about variable printing. A magical solution to printing a wide range of information within the same exact template. For example, those warranty cards could have been pre-filled in for me and only a couple were. These are the things that challenge my mind with my clients now to find ways I can make their lives easier by the use of print technology that isn’t widely known with small business owners.

In simple terms, it is magic, variable printing lets you control content that prints in one print run with several variances. Imagine having a product line that needs warranty cards returned and having them all come back legible for you and allows you to speed up processing time.

If you have 3 models, traditionally you’ll need to supply 3 print files if you are pre-filling data for each one.  That is 3 projects to manage. 3 email strings. 3 everything. Variable printing allows you to set fields within the design file to supply 1 file. You’ll accompany that file with a date file that holds the key on what to print where. That likely sounds more intimidating than it actually is so don’t let that fool you. You now have 1 project to manage, 1 email string, 1 everything. Your printer will even shrink wrap, pack and label the different versions for you. Even though it will take a bit more time upfront prepping a data file, it will save you so much time overall.

Give me a shout with questions about a project you have interest in for applying variable data and tips on how to make it work for you. Most commonly this process is best paired with direct mail, invitations, fundraiser marketing and sales presentations.

Here is a handy visual to break it down:

variable printing-01-01


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What Do Realtors, Lawyers, and Wedding Planners Have in Common?

personal brand growthWhat do realtors, lawyers, and Wedding Planners have in common? They all have to market their personal name as much as their business. Sure, all of these professionals could work with a large corporation and the marketing just kind of tends to itself with the internal marketing staff at hand but for those who are brave enough to go at it alone, they must rely on marketing themselves and creating a personal brand.

Here are a few simple and digestible tips for your to consider as you define your personal marketing efforts:

  • Your marketing should focus less on you and more on your clients.
  • You need to humanize your brand, don’t rule out personality in favor of leaning to the strict professional side and risk coming off stale and generic.
  • Whenever possible, find ways to apply marketing automation to save you time while increasing the effectiveness of your efforts.
  • Allow your personality to show to help reflect an authentic brand.
  • Don’t forget a great picture of yourself. People expect to know who the face is thanks to social media, demonstrate visual trust by including your image where appropriate.

Do you have tips that have worked well for you as you’ve continued to grow? I’d love to hear!

To get more tips like this, be sure to sign up for my newsletter. I promise I’ll never spam you or overstay my welcome in your inbox.


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I’ve Been Published In Photoshop User Magazine!

I was so happy to be selected as a featured designer for a column in Photoshop User magazine. This is a national trade magazine and being recognized by my peers and fellow designers in this fashion is quite the honor.

This specific spread is a before and after of a flyer design for a daycare center. Often times clients come to me with designs they’ve been using for years but are now launching their business to the next level and so we partner together to create marketing pieces that promote the best of their business! Common discussions we have when we process leaving the old and branding the new often have to do with removing the clutter, the personal attachment, and allowing space for content to thrive.

Here are some pictures to share of my spread!

graphic designer branding expert published designer amie baker

I’m so honored to have been a part of this, thank you Photoshop User Magazine. Spoiler Alert! I’m being featured again!


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Your Elevator Speech- Is It Working?

helloWhen someone asks you what you and your business are all about, it can be hard to hold back from dumping a whole lot of passion in that captive ear in the form of a lengthy, possibly confusing summary. This same thing can happen online or even graphically. My recent consults have uncovered that this might be a more common struggle than you may think in business.
I’ll be putting together a worksheet that will force your mind to drill down all that passion into an impactful short summary that represents your business well without providing too many details but allowing the captive audience to understand the entry level knowledge they need before diving deeper.
If this sounds like a struggle you are having, sign up here to be the first to receive this worksheet for free when it is available in your inbox. Coming soon! You’ll also get to grab the branding worksheet that allows you to evaluate how well your current branding efforts are working for you right away.
In the mean time, keep the wheels moving and make today count.