Be Brightly Branded

Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.

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Do You Know How To Measure Marketing Success?

marketing successHave you ever struggled to know if a campaign has worked for you? Do you struggle to figure out where your clients come from? These are important things to know and define for your business. Here are a few ways you can track your marketing efforts:

  • Google Analytics: Make sure it is installed properly so you are able to track links that you put out into the world and then be able to review their success.
  • Direct Mail: Use a unique URL that you ask recipients to visit to learn more or get special offer. Track that URL to see how many people followed your call to action.
  • Location Based Brochures: Use a specific phone number on the brochure that is only listed on that specific brochure offering, track those calls.
  • Offer Codes: Vary your special offer codes in order to track where the most uses are coming from to help better plan future campaigns.
  • Ask! Sometimes the hardest thing to do is simply ask where they heard about you, your business or your service. After you ask, you might find you can follow up with a referring outlet and thank them for their word of mouth and offer continued incentives for referrals.

Where you are putting your effort, make sure to put your attention into making sure you can track it.


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Client Experience :: Secrets of Print Shops

With my recent move (more here), we’ve had to fill out countless warranty registration cards and mail them in. I filled them all out and let me tell you how frustrating it is to have to fill in the model number or other product specific information on those postcards when I know in my mind they could have done it for me. I’m talking about variable printing. A magical solution to printing a wide range of information within the same exact template. For example, those warranty cards could have been pre-filled in for me and only a couple were. These are the things that challenge my mind with my clients now to find ways I can make their lives easier by the use of print technology that isn’t widely known with small business owners.

In simple terms, it is magic, variable printing lets you control content that prints in one print run with several variances. Imagine having a product line that needs warranty cards returned and having them all come back legible for you and allows you to speed up processing time.

If you have 3 models, traditionally you’ll need to supply 3 print files if you are pre-filling data for each one.  That is 3 projects to manage. 3 email strings. 3 everything. Variable printing allows you to set fields within the design file to supply 1 file. You’ll accompany that file with a date file that holds the key on what to print where. That likely sounds more intimidating than it actually is so don’t let that fool you. You now have 1 project to manage, 1 email string, 1 everything. Your printer will even shrink wrap, pack and label the different versions for you. Even though it will take a bit more time upfront prepping a data file, it will save you so much time overall.

Give me a shout with questions about a project you have interest in for applying variable data and tips on how to make it work for you. Most commonly this process is best paired with direct mail, invitations, fundraiser marketing and sales presentations.

Here is a handy visual to break it down:

variable printing-01-01

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No Doubt

I’m fresh off the high of the Seahawk’s win yesterday earning them a ticket straight back to the Super Bowl. (Yippee!) I was lucky enough to be at the game in person and I’m tell you, it was a stressful game to be at! There were all kinds of highs and lows along with attitudes and cheers. Once those last few minutes of the game were behind us and we sealed the deal, the energy in there was amazing. I can’t help but be inspired by Coach Pete and Russell Wilson. The attitude they demonstrate is admirable. I loved how after the game Russell spoke about how there was “no doubt” over and over. Even when it looked like a win was impossible, there was no doubt as he continued to trust in his team. As we know, they proved themselves.

I take this as a reminder how powerful our minds are to the outcome of our tasks at hand. If you don’t have your whole mind in whatever it is you are trying to do, you aren’t going to see the benefits you might otherwise expect. I challenge you this week to really put your mind to achieving something you’ve had on your list far too long. If it is too large of a task to accomplish in a week then I challenge you to take a step. Then, write down all the remaining steps needed in order to check that off your list. I’ve found that sometimes it is hardest just figuring out how to start on something that feels too overwhelming and once you just get started, it starts rolling and you might start wondering why you didn’t start sooner.

Share with me in the comments what you’re going to work on this week!

Sharing a pic from the game! I feel that because I wore my lucky green pants to the game, the power of the 12’s was even stronger!


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Creative Collaboration For Wedding Vendors

Great things can happen when people put their minds together- especially creative minds.

Combine the talents of design, website strategy & development and photography and it proves to be a powerful offering of smarts.

I’ll be sending out emails specifically for businesses within the wedding industry who are committed to growing their brand and strengthening their marketing presence.

To join in on this exclusive email offering, sign up here!

You’ll receive a free consultation for signing up! A $200 value providing your business with some marketing TLC by taking a look at your current strategy in place to market and attract your clients with valuable tips on how you can improve your efforts.

bridal marketing