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Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


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How To Speak Visually

MOOD BOARD DESIGN

I often hear from clients that they are having a hard time telling me what it is that they have in their head for their expectations on visual outcome. It can quickly become frustrating when you are trying to tell your designer in words and have it come out off target when translated visually. So what do you do?

Mood boards are magic, I promise. Take a look at this post in the archives to learn more about what a mood board is.

When you are having a hard time putting your thoughts into words to tell anyone, even your business partner then you need to take a different approach. Spend time gathering images off the internet that you’ve loved. Save those postcards you’ve gotten in the mail that made sense, take note of copy you enjoyed because it sounded great, pull those color swatches in the paint store because it is the perfect coral for your logo. Do all these things and compile them into a single image that you can look at and really see how all of these things you love visually work together once they are living in the same space together.

Once you have it all together, you may find that your love for glitter doesn’t belong in your brand, or you’ll find that it absolutely does. Visual clarity and focus will start to form. Take the time to do this and if you don’t have the interest to do this yourself, I can do it for you! Email me and we’ll start to pull it together.

Once you have a visual mood board it will be helpful for any designer that you choose to move forward with. A lot of things with design can’t be translated with words and so compiling a bunch of images together to do so proves very helpful on both sides with getting you up and running quicker and easier.


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Client Experience :: Secrets of Print Shops

With my recent move (more here), we’ve had to fill out countless warranty registration cards and mail them in. I filled them all out and let me tell you how frustrating it is to have to fill in the model number or other product specific information on those postcards when I know in my mind they could have done it for me. I’m talking about variable printing. A magical solution to printing a wide range of information within the same exact template. For example, those warranty cards could have been pre-filled in for me and only a couple were. These are the things that challenge my mind with my clients now to find ways I can make their lives easier by the use of print technology that isn’t widely known with small business owners.

In simple terms, it is magic, variable printing lets you control content that prints in one print run with several variances. Imagine having a product line that needs warranty cards returned and having them all come back legible for you and allows you to speed up processing time.

If you have 3 models, traditionally you’ll need to supply 3 print files if you are pre-filling data for each one.  That is 3 projects to manage. 3 email strings. 3 everything. Variable printing allows you to set fields within the design file to supply 1 file. You’ll accompany that file with a date file that holds the key on what to print where. That likely sounds more intimidating than it actually is so don’t let that fool you. You now have 1 project to manage, 1 email string, 1 everything. Your printer will even shrink wrap, pack and label the different versions for you. Even though it will take a bit more time upfront prepping a data file, it will save you so much time overall.

Give me a shout with questions about a project you have interest in for applying variable data and tips on how to make it work for you. Most commonly this process is best paired with direct mail, invitations, fundraiser marketing and sales presentations.

Here is a handy visual to break it down:

variable printing-01-01


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Website Design :: Before & After

Liko Website DesignThere comes a time in every website’s lifespan where it is time to update and recharge in order to remain effective and relevant to the ever changing standards of design. This doesn’t mean your current website has always been “bad” or “outdated” it just means that you’ve recognized that you need to improve to become competitive again. Here are some highlights from this tourist website’s before and after:

Before: (Below) The website no longer worked as a responsive website. Meaning, it could only be viewed best on a desktop computer and excluded the use of mobile and tablets. The photographs needed to better tell a story of the experience the adventurers would have.

before_liko After: (Below) The biggest change is that their website is now responsive and works on all screens. With that, came specific design and development needs to make that work. The site leads you through information and a story about your experience as a part of the design’s strategy. It offers icons that specifically draw attention to calls of action. Clicks are reduced due to maximizing smart scrolling.

Thanks to the effort of my always amazing website development partner, Marlon, our client has a fantastic new website for the new year! This website was also created using a content management system (CMS) so that the business is able to update the site whenever they need to, on their own.

Tourism website design