All designers have their creative process they go through as they create projects, especially logos. There are many similarities among the design processes and I’m going to give you a deeper look at mine. My logo design services includes 3 concept directions for client review. There are far more than 3 concepts behind the curtain. Part of my job for you is to drill it down and present 3 solid directions for review.
Sometimes my client will have a vivid idea of what they want to their logo to look like. Take North Oregon Coast Electric for example. He provided me with a sketch of an idea and asked me to translate his idea for him. Gladly, however, I’ll also provide comparative concepts along with tweak his idea to allow it to be a strong logo that will translate to print and web well.
Here you will see his provided idea. He wanted a sunset graphic behind the text and an image of the a geographic icon recognizable to his area. I never like to interrupt text with a floating illustration behind it so you’ll see in my concept translation that I applied a sunset color treatment to the emphasis word “Electric” along with some color in the tree graphic.
I always recommend to simplify and to allow a logo to be a clear and quick read for maximum impact. For that reason, this was my favorite concept. However, through some discussion regarding the concepts, the direction the business needs to head, the clients they serve, it was decided including the local landmark held value that was necessary to include.
Here is the final logo direction in use on his business cards:
Collaboration is key to getting a great brand off the ground and in front of your target market. Send me an email to discuss your logo needs. Give your business a chance to be represented with a brightly branded logo and reap the benefits.