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Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


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How To Speak Visually

MOOD BOARD DESIGN

I often hear from clients that they are having a hard time telling me what it is that they have in their head for their expectations on visual outcome. It can quickly become frustrating when you are trying to tell your designer in words and have it come out off target when translated visually. So what do you do?

Mood boards are magic, I promise. Take a look at this post in the archives to learn more about what a mood board is.

When you are having a hard time putting your thoughts into words to tell anyone, even your business partner then you need to take a different approach. Spend time gathering images off the internet that you’ve loved. Save those postcards you’ve gotten in the mail that made sense, take note of copy you enjoyed because it sounded great, pull those color swatches in the paint store because it is the perfect coral for your logo. Do all these things and compile them into a single image that you can look at and really see how all of these things you love visually work together once they are living in the same space together.

Once you have it all together, you may find that your love for glitter doesn’t belong in your brand, or you’ll find that it absolutely does. Visual clarity and focus will start to form. Take the time to do this and if you don’t have the interest to do this yourself, I can do it for you! Email me and we’ll start to pull it together.

Once you have a visual mood board it will be helpful for any designer that you choose to move forward with. A lot of things with design can’t be translated with words and so compiling a bunch of images together to do so proves very helpful on both sides with getting you up and running quicker and easier.


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Logo Design Spotlight

logo design therapy I Heart Connection is a business with a big heart behind it! Suzanne is growing her business to help others better connect within themselves and how our brain relates to our feelings and our needs of others. She wanted a logo that could appeal to multiple audiences, in her case adults and children. It is always extremely helpful to know this before design ever takes off because knowing who you are designing for in terms of the audience will secure better results. Within this logo there are a couple of things going on. You’ll notice the heart within the shape of the “I” and in the girl’s ponytail but we completely avoided having a heart take over the logo. This was intentional to avoid market assumptions regarding her services. She’ll also be able to really have those cute characters take off within her brand and support her. In the end, logos are a piece of a business’s story.

It is up to the marketing support to carry the logo. Focus your attention and remain consistent to start seeing results faster. Have a great logo that you don’t know what to do with? I’m happy to review your logo and provide suggestions for improvement or ways to make your logo stronger. Drop me an email to get started! amie@amiebakercreative.com