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Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


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Do You Know How To Measure Marketing Success?

marketing successHave you ever struggled to know if a campaign has worked for you? Do you struggle to figure out where your clients come from? These are important things to know and define for your business. Here are a few ways you can track your marketing efforts:

  • Google Analytics: Make sure it is installed properly so you are able to track links that you put out into the world and then be able to review their success.
  • Direct Mail: Use a unique URL that you ask recipients to visit to learn more or get special offer. Track that URL to see how many people followed your call to action.
  • Location Based Brochures: Use a specific phone number on the brochure that is only listed on that specific brochure offering, track those calls.
  • Offer Codes: Vary your special offer codes in order to track where the most uses are coming from to help better plan future campaigns.
  • Ask! Sometimes the hardest thing to do is simply ask where they heard about you, your business or your service. After you ask, you might find you can follow up with a referring outlet and thank them for their word of mouth and offer continued incentives for referrals.

Where you are putting your effort, make sure to put your attention into making sure you can track it.

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Bitesize Marketing Tips

bitesize-marketingFriday is here and I’ve got a few simple tips to share that are common things I run into from time to time with start-ups that might be handy tidbits if you are just dipping your toes into this whole crazy marketing world.
  • You are not able to use save images you find on the internet at your leisure, you’ll need to purchase stock art to avoid copyright infringement.
  • Make sure your logo works in black and white to ensure it will be able to display across several mediums and scale in size properly.
  • Comic Sans font is frowned upon in the design community 🙂
  • If you lay all your pieces out in front of you, they should all have the same feeling for brand consistency.


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What Do Realtors, Lawyers, and Wedding Planners Have in Common?

personal brand growthWhat do realtors, lawyers, and Wedding Planners have in common? They all have to market their personal name as much as their business. Sure, all of these professionals could work with a large corporation and the marketing just kind of tends to itself with the internal marketing staff at hand but for those who are brave enough to go at it alone, they must rely on marketing themselves and creating a personal brand.

Here are a few simple and digestible tips for your to consider as you define your personal marketing efforts:

  • Your marketing should focus less on you and more on your clients.
  • You need to humanize your brand, don’t rule out personality in favor of leaning to the strict professional side and risk coming off stale and generic.
  • Whenever possible, find ways to apply marketing automation to save you time while increasing the effectiveness of your efforts.
  • Allow your personality to show to help reflect an authentic brand.
  • Don’t forget a great picture of yourself. People expect to know who the face is thanks to social media, demonstrate visual trust by including your image where appropriate.

Do you have tips that have worked well for you as you’ve continued to grow? I’d love to hear!

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