Be Brightly Branded

Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.

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How To Speak Visually


I often hear from clients that they are having a hard time telling me what it is that they have in their head for their expectations on visual outcome. It can quickly become frustrating when you are trying to tell your designer in words and have it come out off target when translated visually. So what do you do?

Mood boards are magic, I promise. Take a look at this post in the archives to learn more about what a mood board is.

When you are having a hard time putting your thoughts into words to tell anyone, even your business partner then you need to take a different approach. Spend time gathering images off the internet that you’ve loved. Save those postcards you’ve gotten in the mail that made sense, take note of copy you enjoyed because it sounded great, pull those color swatches in the paint store because it is the perfect coral for your logo. Do all these things and compile them into a single image that you can look at and really see how all of these things you love visually work together once they are living in the same space together.

Once you have it all together, you may find that your love for glitter doesn’t belong in your brand, or you’ll find that it absolutely does. Visual clarity and focus will start to form. Take the time to do this and if you don’t have the interest to do this yourself, I can do it for you! Email me and we’ll start to pull it together.

Once you have a visual mood board it will be helpful for any designer that you choose to move forward with. A lot of things with design can’t be translated with words and so compiling a bunch of images together to do so proves very helpful on both sides with getting you up and running quicker and easier.



Why Creating A Mood Board Guarantees A Better Result

Mood Board: A creative process that enables one to visually translate the direction of style being pursued to help another person or team understand visually.

A brand consists of more than just a logo. A brand needs to be authentic, to transmit a feeling, to support a theme, a copy tone, a color structure and more. So how do you interpret that direction to your designer? You can use a mood board. Through a discussion with my clients, I am able to gather certain details to assemble a mood board that we’ll assemble until it is agreed that the board represents the idea of the brand and the art direction. Once it is finalized, it will become a key part of the brand development. It is almost like a map key that acts as checkpoint to make sure the items created could fit within the mood board and compliment it. Eventually a brand style guide would be developed and the mood board will be replaced.

I love the process of creating a mood board because it forces you to visualize your business and brand past a logo. You’ll have to think of all the things your brand will touch, that will be unique, powerful or supportive to your brand. Doing this in the beginning of your branding process will help everyone make better decision throughout the process. This is how you can guarantee a better result. Do the hard work before the fun work.

Here are a few snapshots of mood boards:

Pinterest offers secret boards now. This is a wonderful site that has an amazing amount of quality inspiration in one place and a great way to start bookmarking items, images, fonts, words or colors you love.

If you’re searching for a way to define your brand, consider a mood board to get your wheels turning. Ask me for help.

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