I found myself visiting my Orthodontist in need of a new retainer. I haven’t been in that office since I was teenager and it was a trip down memory lane with almost all the same staff there still filling the office with cheer and beautiful smiles! A new Orthodontist has since taken over, otherwise everything was just like it was all those years ago. I never expected to leave that same day with plans to set up a meeting and discuss all of their marketing efforts and later partner with them on implementing their marketing efforts. It was a full circle moment.
We kicked off our project list with creating a little super hero character aimed towards younger children with the focus of education on the importance of early care. This is the first project I’ve intentionally involved my 5 year in with me. It has always been very hard to explain to him what I do for work and through allowing him to supply thoughts on how a super hero should look, I think he began to understand what I do in a way that relates to him and his interests. This also was a bit outside of my usual style and for that, I loved the challenge!
For all these reasons, I’ve really enjoyed this project!
Are you considering giving some TLC to your branding efforts? You might like this recent post.