Be Brightly Branded

Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.

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Brand Audit

brand audit

If you can’t identify and articulate the problem you face, it is a good sign that you need additional help. One of my favorite things to do for businesses is to do a brand audit. Hang in here with me, you’ll see the value once I explain.
Think of how many things you put out there for your business. On a simple level you might have a combination of your logo, business card, website and a direct mail piece. When is the last time you put all those things directly in front of your nose to critique? Have you ever taken a step back to look at the entire picture instead of the piece that you’ve got to get out and get off your list? If this is you constantly, know that you aren’t alone. Many of my clients have this struggle. This can be a great pat on the back experience for some businesses and for others it can be quite sobering.

When you lay everything you’ve got together, on the table in front of you to review at once, things are going to jump out. You might notice that you sporadically use your logo the same, that your fonts are all over the board, that your images all have a different look and feel. This is when you start seeing opportunity! Create a plan to start tackling and pull in the ropes.

Streamline, be consistent, make things cohesive. You’ll be rewarded in your brand.

If you find yourself proud and happy with how things are all on the same page then you’ve got a chance to brainstorm on how to take things to the next level. Sorry if you thought I was going to say you could kick back! You can take the time to decide what has worked and what isn’t working. Look for your next branding opportunity.

Branding is constant work and it pays you back by setting you apart from your competition when you continue to be top of mind for continuously caring for the brand you have made.

If you are interested in a brand audit, give me a shout. I’d love to provide you some great feedback on where to go and how to do it!


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I’ve Been Waiting For You!

Today is the day I’ve been waiting for. Today is the first real Monday in our new year. To me, that means it is the first week to start chipping away at goals. It is so hard to remain focused once Christmas hits until the new year starts. I know I’m not alone here! With this Monday, I welcome the return of schedules and to-do lists with open arms.

This weekend I received a book I pre-ordered months ago. It is hard for me to read books at this phase in my life. Doing so requires me trading my down time for reading. That might sound odd because most see reading as relaxing. For me, the books I read are mind movers. I figure if I’m spending time to read it better be giving me something in return.

Lara Casey’s new book is just what I needed to read this weekend. When I pre-ordered the book, I didn’t really give it a thought. I just knew that I’ve been following Lara for some time and attended webinars and if she was writing a book, I was going to read it. I had no expectations for this read. However, it gave me a very appropriate dose of inspiration, action and a good reality check to run with as we start fresh. Reading a book was no where on my to-do list in January. However, what a great thing to squeeze in! My mind is very much still processing this book.

I also designed and ordered my little one’s first birthday party invites for next month over the holidays. That year flew by. I’ll be sure and share those invites once I get them out in the mail. No spoilers here!

Tell me what you are ready to tackle this month!