Be Brightly Branded

Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


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How To Speak Visually

MOOD BOARD DESIGN

I often hear from clients that they are having a hard time telling me what it is that they have in their head for their expectations on visual outcome. It can quickly become frustrating when you are trying to tell your designer in words and have it come out off target when translated visually. So what do you do?

Mood boards are magic, I promise. Take a look at this post in the archives to learn more about what a mood board is.

When you are having a hard time putting your thoughts into words to tell anyone, even your business partner then you need to take a different approach. Spend time gathering images off the internet that you’ve loved. Save those postcards you’ve gotten in the mail that made sense, take note of copy you enjoyed because it sounded great, pull those color swatches in the paint store because it is the perfect coral for your logo. Do all these things and compile them into a single image that you can look at and really see how all of these things you love visually work together once they are living in the same space together.

Once you have it all together, you may find that your love for glitter doesn’t belong in your brand, or you’ll find that it absolutely does. Visual clarity and focus will start to form. Take the time to do this and if you don’t have the interest to do this yourself, I can do it for you! Email me and we’ll start to pull it together.

Once you have a visual mood board it will be helpful for any designer that you choose to move forward with. A lot of things with design can’t be translated with words and so compiling a bunch of images together to do so proves very helpful on both sides with getting you up and running quicker and easier.


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Do You Know How To Measure Marketing Success?

marketing successHave you ever struggled to know if a campaign has worked for you? Do you struggle to figure out where your clients come from? These are important things to know and define for your business. Here are a few ways you can track your marketing efforts:

  • Google Analytics: Make sure it is installed properly so you are able to track links that you put out into the world and then be able to review their success.
  • Direct Mail: Use a unique URL that you ask recipients to visit to learn more or get special offer. Track that URL to see how many people followed your call to action.
  • Location Based Brochures: Use a specific phone number on the brochure that is only listed on that specific brochure offering, track those calls.
  • Offer Codes: Vary your special offer codes in order to track where the most uses are coming from to help better plan future campaigns.
  • Ask! Sometimes the hardest thing to do is simply ask where they heard about you, your business or your service. After you ask, you might find you can follow up with a referring outlet and thank them for their word of mouth and offer continued incentives for referrals.

Where you are putting your effort, make sure to put your attention into making sure you can track it.


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What Do Realtors, Lawyers, and Wedding Planners Have in Common?

personal brand growthWhat do realtors, lawyers, and Wedding Planners have in common? They all have to market their personal name as much as their business. Sure, all of these professionals could work with a large corporation and the marketing just kind of tends to itself with the internal marketing staff at hand but for those who are brave enough to go at it alone, they must rely on marketing themselves and creating a personal brand.

Here are a few simple and digestible tips for your to consider as you define your personal marketing efforts:

  • Your marketing should focus less on you and more on your clients.
  • You need to humanize your brand, don’t rule out personality in favor of leaning to the strict professional side and risk coming off stale and generic.
  • Whenever possible, find ways to apply marketing automation to save you time while increasing the effectiveness of your efforts.
  • Allow your personality to show to help reflect an authentic brand.
  • Don’t forget a great picture of yourself. People expect to know who the face is thanks to social media, demonstrate visual trust by including your image where appropriate.

Do you have tips that have worked well for you as you’ve continued to grow? I’d love to hear!

To get more tips like this, be sure to sign up for my newsletter. I promise I’ll never spam you or overstay my welcome in your inbox.


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Monday Starts A Bittersweet Week of Changes

www.amiebakercreative.comI love a Monday! Fresh start to make it happen! For me, this week holds some big changes on the personal life side and it is all bittersweet. I started this path as an entrepreneur with a very clear decision of wanting to be in control of my life balance and that has continued to bless my family. This week, my son graduates preschool and I never thought I would be “that mom” but here I am. Same week, we are moving out of the only house he has ever known. All for the greater good but for someone as sentimental as I am, it remains bittersweet. On the business side, I’m grateful to my clients for allowing me to be their marketing partner and I can’t wait to get settled in my new office in our new house!


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Logo Design Spotlight

logo design therapy I Heart Connection is a business with a big heart behind it! Suzanne is growing her business to help others better connect within themselves and how our brain relates to our feelings and our needs of others. She wanted a logo that could appeal to multiple audiences, in her case adults and children. It is always extremely helpful to know this before design ever takes off because knowing who you are designing for in terms of the audience will secure better results. Within this logo there are a couple of things going on. You’ll notice the heart within the shape of the “I” and in the girl’s ponytail but we completely avoided having a heart take over the logo. This was intentional to avoid market assumptions regarding her services. She’ll also be able to really have those cute characters take off within her brand and support her. In the end, logos are a piece of a business’s story.

It is up to the marketing support to carry the logo. Focus your attention and remain consistent to start seeing results faster. Have a great logo that you don’t know what to do with? I’m happy to review your logo and provide suggestions for improvement or ways to make your logo stronger. Drop me an email to get started! amie@amiebakercreative.com