Be Brightly Branded

Amie Baker Creative is a boutique graphic design studio focused on helping businesses and their brands through visual identities, print design and web design.


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How To Speak Visually

MOOD BOARD DESIGN

I often hear from clients that they are having a hard time telling me what it is that they have in their head for their expectations on visual outcome. It can quickly become frustrating when you are trying to tell your designer in words and have it come out off target when translated visually. So what do you do?

Mood boards are magic, I promise. Take a look at this post in the archives to learn more about what a mood board is.

When you are having a hard time putting your thoughts into words to tell anyone, even your business partner then you need to take a different approach. Spend time gathering images off the internet that you’ve loved. Save those postcards you’ve gotten in the mail that made sense, take note of copy you enjoyed because it sounded great, pull those color swatches in the paint store because it is the perfect coral for your logo. Do all these things and compile them into a single image that you can look at and really see how all of these things you love visually work together once they are living in the same space together.

Once you have it all together, you may find that your love for glitter doesn’t belong in your brand, or you’ll find that it absolutely does. Visual clarity and focus will start to form. Take the time to do this and if you don’t have the interest to do this yourself, I can do it for you! Email me and we’ll start to pull it together.

Once you have a visual mood board it will be helpful for any designer that you choose to move forward with. A lot of things with design can’t be translated with words and so compiling a bunch of images together to do so proves very helpful on both sides with getting you up and running quicker and easier.


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Logo Design Spotlight

logo design therapy I Heart Connection is a business with a big heart behind it! Suzanne is growing her business to help others better connect within themselves and how our brain relates to our feelings and our needs of others. She wanted a logo that could appeal to multiple audiences, in her case adults and children. It is always extremely helpful to know this before design ever takes off because knowing who you are designing for in terms of the audience will secure better results. Within this logo there are a couple of things going on. You’ll notice the heart within the shape of the “I” and in the girl’s ponytail but we completely avoided having a heart take over the logo. This was intentional to avoid market assumptions regarding her services. She’ll also be able to really have those cute characters take off within her brand and support her. In the end, logos are a piece of a business’s story.

It is up to the marketing support to carry the logo. Focus your attention and remain consistent to start seeing results faster. Have a great logo that you don’t know what to do with? I’m happy to review your logo and provide suggestions for improvement or ways to make your logo stronger. Drop me an email to get started! amie@amiebakercreative.com


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Learn About SEO And Tagging

seo-and-tagging

Who is Marlon?

Marlon is my genius Web Development Expert and bucket of knowledge for all things web partner! If we build a website together, we’ll get to work with Marlon too.

Owner of Websight Projects, Marlon has a strong skill set for all things web. With your needs in mind and his knowledge of web design combined, your website becomes a valuable tool that creates a stand-out impression to your clients. Along with websites, Marlon is able to create your own Content Management System for you to make changes to your site whenever and where ever you are.

Lets take a look at Marlon’s tips to think past the design and make sure the guts of your site are heating up your ROI results for your website.

You may have heard about “Tagging your website” but what does that mean?

TAGGING IMAGES:

Tagging images with the ALT(alternative) tag tells the search engines what the image is about, so make sure the tag is relevant to the image. This also acts as a replacement should the actual image fail to display properly.

The Title tag is the text that displays when your mouse moves over the image. Make sure that this also relates to the image

Using the tag effectively on images means using the right keywords on the actual tags so that they can work for you in search engines

TAGGING PAGES:

The old but still good practice:

  • Make sure to use page titles that are relevant specifically to the page
  • Meta Description – Small description of what the page is about

SOCIAL MEDIA TAGS (Search vs. Discoverability):

OpenGraph (from Facebook), Twitter cards, and Schema.org (for Google+) are also great options of getting noticed. These become effective in a different way. Instead of having the user search for you, you become discoverable in these social networking platforms

If you have specific questions you’d like to ask Marlon, you can send him an email.


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Content Verses Design? Price Verses Quality?

Design, content, price and quality are all important when you are creating a marketing piece.

Design is informational. It is meant to be used for visual expression and tell a story through graphics that support a specific message. Design is meant to support a brand and translate a feeling. Design is very important but so is the content since it tells the design where to go.

It seems I work with 2 types of clients. One who knows almost exactly what they need and what they are looking for and the other is in a explorative stage looking to define their needs through a design process to achieve an appropriate design. Both are great clients. One has already done all the research, the other needs a creative direction.

If you are looking for a designer to partner with, this is where you can pick out an experienced designer from one trying to make a quick dollar. You should expect a designer you partner with to learn about your business, learn about your target market, learn who your current customers are and learn where you want to lead your business for growth. This research is so important for the outcome of your design. If you do this hard work up front together, the design will be stronger and better reflect your goal. This also explains why there are so many price points when working with an independent designer, a design firm or a large agency. The same is true for the designers who will turn a logo for $100 or work for $20 per hour. You do pay for that in your quality when you go for a too good to be true price.

I bring this up to remind you to take time yourself or with the designer you work with to outline the goals and objectives of your design needs. This way, you’ll have the best outcome and create a partnership for the next project that comes down the pipes.

Feel free to email anytime with questions about process or research as you plan your project.


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Creative Collaboration For Wedding Vendors

Great things can happen when people put their minds together- especially creative minds.

Combine the talents of design, website strategy & development and photography and it proves to be a powerful offering of smarts.

I’ll be sending out emails specifically for businesses within the wedding industry who are committed to growing their brand and strengthening their marketing presence.

To join in on this exclusive email offering, sign up here!

You’ll receive a free consultation for signing up! A $200 value providing your business with some marketing TLC by taking a look at your current strategy in place to market and attract your clients with valuable tips on how you can improve your efforts.

bridal marketing